For nearly 10 years, Mattel and Kmart have teamed up to celebrate diecast car collectors and the toy cars they love at the Kmart Collector Day Event. (To see video of an actual Collector Day Event, click here.) This event, which is usually held a few times each year, generally uses a raffle-style system to determine which participants will be given the opportunity to open a sealed 36-count case of Hot Wheels. Each participating Kmart is allotted a certain number of master cases for use at the event, with each master case containing 4 of the 36-count cases.

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